Merchandising Partners has years of experience in the marketing and sales of major consumer brands sold through large national retail chains, having worked in the sales and marketing departments of Fortune 500 corporations selling to customers such as Sears, Home Depot, Lowes, WalMart and Target. We can provide services you may not currently have in-house or are in need of additional resources due to manpower constraints, reductions or project overload. Examples of these services are:

Packaging Development
We can design graphics and packaging structures for your products in most every conceivable format. We can help translate your product's unique selling proposition into high impact, "silent salesman" packaging.

Display Development
It takes a unique display to capture consumers attention in the brief seconds a product has to communicate its value. We can design graphics and display structures appropriate for your product's positioning at retail such as counter or floor displays, clip strips, bulk stacks, wing stacks and end caps.

Line Reviews & Rationalization
In the fast changing retail environment product assortments can grow stale, competitors can make in-roads and sales flatten or decline. We're experienced in conducting line reviews, sizing up the competition and rationalizing assortments for optimal productivity which is key to staying ahead of your competition and keeping customers delighted with your products performance.

New Products - Ideation - Market Introductions - Product Roads
We've led cross functional teams in developing several successful new products. We can provide you with services that help you cover the bases throughout the milestones in your product development process and develop product roads to help give direction and longevity to product life cycles.

Marketing Campaigns (DRTV, PR, Print, Promotions, Sampling, Store Hype and Training)
We're experienced at developing comprehensive push and pull campaigns to suit your promotional needs. These campaigns can be very effective and generate unit sales in the hundreds of thousands.

Strategic Plans - Business Plans
Having trouble finding the time or resources to rise above the daily work and look strategically forward, setting future direction to your business or product? We can provide services to include Situational Analysis, SWOT Analysis, Key Learning's, Strategic Implications, Strategies, Tactics and much more.

Consumer Research
The most successful marketing campaigns and new products rely heavily on fact based VOC (Voice of Customer) research, not just intuition. We can provide a variety of research techniques; Focus Groups, Mall Intercepts, On-Line Surveys, Phone Surveys, Mail-In Surveys, Emotional/Ethnographic research and more.